KEEP RUNNING
client : nike asia
product : running
idea : create a constant flow of motivational messaging that goes beyond traditional media into the lives of asian runners.
out of home poster : keep running
out of home : motivational messages through running location
calendar : stick it to a window and pull the tag to keep track of running day counts
run book : a popular run captured from start to finish through the lense of a camera
print
out of home : stick it to a window and pull the tag to keep track of running day counts
product : running
idea : create a constant flow of motivational messaging that goes beyond traditional media into the lives of asian runners.
out of home poster : keep running
out of home : motivational messages through running location
calendar : stick it to a window and pull the tag to keep track of running day counts
run book : a popular run captured from start to finish through the lense of a camera
out of home : stick it to a window and pull the tag to keep track of running day counts