ONE-UPPED NATURE

client : vitaminwater
product : vitaminwater10, a new all natural 10 calorie vitaminwater
idea : represent nature, the provider of the world’s water supply, with a water company helmed by Mother Nature and staffed by creatures and humans. we observe Mother Nature’s various states of despair as her staff fail to respond to the launch of vitaminwater10 and its inherent threat to their market share.

the tvc's were shot from a fly-on-the-wall perspective,

tvc : powerpoint

tvc : cancelled vacation

tvc : parrot

tvc : catering

in the digital space people can experience life as a water incorporated employee first hand via the water incorporated intranet. staff announcements and interview were all shot and produced with water incorporated production values in mind. my partner and i directed this series of films on the fly grabbing members of the cast where we could in between takes.

digital : water incorporated intranet - www.waterincorporated.com