product : clinical therapy lotion
idea : an experiment conducted on the island of kodiak, alaska to demonstrate the effectiveness of a clinical strength lotion. we asked one person to try it and if they approved to pass it on to anyone they think may need it.
the case study
sketch : initial documentation of the spread and inspiration for the graphic language.
print : the spread
tvc : introducing prescribe the nation
digital : www.prescribethenation.com
leif gerlitz takes to the buoy swing for his first solo attempt. the alaskan elephants take him out.
digital : www.prescribethenation.com
elinor and margot talk dry skin, sing and dance?
this film never ran. I think legal had problem in claiming that clinical therapy restored latex masks?
kodiaks' men outnumber the women by seven to one. the women have this saying "the odds are good but the goods are odd".
captain craig was a little bashful talking skincare while his 'old salty mates' watched him in action from the dockside. this is one of my favorite films because apart from being all romantic like, it's just so real and honest.
man-handling thousands of salmon, a typical work day in for gary byrne.
sam uses clinical therapy on zippys' chestnuts
wes whipple takes care of his hands
nick kicks his mum in the head three times
this film didn't run because the usage costs for the song 'buttercup' outweighed its selling potential.
capturing the spirit of the people and kodiak was key to setting the scene for our experiment, some stories had no direct correlation to the product but provide the glue needed to keep people engaged.
lance is a commercial deep sea diver. we didn't believe lance when he told us that he was a lotion user, then he ripped off the lid, but it wasn't until he said that the lotion smelled like musk that our suspicions were confirmed.
this lady gets things done with her hands the old fashioned way.
mike treston has so many stories to tell. this film chooses a recurring theme of his extraordinary close encounters with mortality.
a day on the shooting range with a kodiak law enforcement officer.
62 hours in a life raft. we spent a day with the pruitts family and this story alone made it all worth while. life on kodiak can be brutal and although this story has a happy ending not all do.
digital : www.prescribethenation.com