client : electronic arts
product : sims2 video game
idea : introduce simmers and their virtual sims2 worlds into the real world.

these guys use sims as a tool to play out their very personal and unique alternate realities (romantics, artists, film makers, builders, storytellers, musicians, deviants and so on). we gathered the most exciting sims players from all over the world at the ea campus where we collaborated with them to capture their sims2 art. we used traditional media as the exhibition space to bring it to life.


short film : a behing the scenes look at sims 11 players


print : played by anna rumpler

tvc : played by unibroez


print : played by jennifer clark

tvc : played by jennifer clark


print : played by stefania glauco

tvc : played by stefania glauco


print : played by apryl hallbrooks

tvc : played by april hoffman


print : played by torri granger

tvc : played by darlene thorne

print : played by helene lavertu

tvc : played by belinda williams


print : played by cat