client : new york city
product : new york city tourism
idea : in new york city you can experience more of everything than any other city in the world.

a series of categorized posters by different artists brought the idea to life while digital focused upon helping the visitor navigate the city in a simple intuitive way. the campaign was launched in times square by mayor bloomberg and dominated the outside media in that area.

Ilustration : ANTHONY BURRILL

Ilustration : MIKE PERRY

a film directed and produced by 'motion theory' targeted families and shows how even a cab ride from the airport to the hotel can be filled with so much more.


Ilustration : YUKO KONDO
Ilustration : ANDREW RAE
Ilustration : MARK GRAHAM aka ILOVEDUST
Ilustration : KUSTAA SAKSI